EP6 - How to ace cold calls, BD like a pro & shift your mindset to sell retainers with Arran Collymore

Arran Collymore is the Business Development Director at Add Some Zest. Zest pretty much exclusively work on retained projects within the Tech Sales market with a 100% retained fill rate. Arran was the top biller in his old company and has a wealth of experience winning huge retained projects. His approach to cold calling and his overall plan for BD is something we can all learn from! Throughout the show, we dive deep into why recruiters are afraid of BD, why their cold calls flop, and how to build a sustainable process to win retained projects. We also cover the 3 reasons why clients won't work with you on a retained basis. This was always going to be one of my favourite episodes as Arran and I have worked with one another for 6+ months and every time we talk, we may as well just record it and share it with the world.