EP6 How To Build Your Personal Brand In 2020

How to Build Your Personal Brand in 2020 “Audience Targeting Plays an Important Role in Building Your Personal Brand.” -Rae Irelan (03:44-04:04) Many entrepreneurs want to have their personal brand these days. But we often forget that it's not about following and copying other people's work. It's about creating something new and unique to you. Your brand is an affirmation of who you are and what you love to do. In this episode, Rae Irelan shares how you can build your personal brand in 2020. Part One of ‘How to Build Your Personal Brand in 2020’ The first step is to define your brand statement. Your brand is all about opportunity, individuality, expression, and sharing value. That's what is essential. It truly is the practice of marketing a person and their career as a brand. There are lots of personal brands out there you could think of like Tony Robbins, Brendon Burchard, Beyonce, and the Kardashians. There are different types of individual brands. The question is, why do you have a personal brand? And, what does your brand stand for? “Modern technology makes it easy for us to create our personal brand.” – Rae Irelan (07:50-08:03) For sure, you have a lot of creative ideas to create your brand. You have to be able to hone all of these different ideas and bring them into 1-2 sentences. That's going to help bring clarity, direction, and focus on how to build that personal brand. Consider asking questions like what are your strengths? What is the value that you are bringing? How is the brand going to help people?  If you're standing on stage and you have a thousand people in your audience, all very curious and interested in what you're speaking about then, it's going to make the experience a lot more interesting, unique, fun, and captivating. It will be more fun for you as well. But first, you must know who your audience is and what type of content they want to consume.  The exciting part about developing your brand is you get to understand yourself better at deeper levels. You can share ideas, stories, thoughts, your favorite products, and your preferred values. You can share what you love. You can share what you hate. There's so much more the list can go on and on. The key is to create a successful brand and to understand why you are creating it.   Part Two of ‘How to Build Your Personal Brand in 2020’   Build your brand and communicate with customers and prospects through videos, podcasts, and stages. Perhaps it’s a target audience that you have a product or a service that you can sell to your potential customers to help enrich their lives or solve a problem. Shift your thinking to customer lifetime value and retention so that you can have a stable business with long-term success. And don’t worry about the trivial aspects of running a business. If you are not good at the tech stuff, then outsource it.   So many people worry about creating a personal brand because they are not tech-savvy. We no longer have to be a tech genius to create our own online brand these days because we have incredible access to technology at our fingertips. For example, if you have an Alexa Amazon device, you can ask Alexa to play, "Soul Aligned Podcast" and it will play instantly. I launch a new episode every Tuesday, and I do not have to worry about the technology behind it.  Use modern technology to your advantage. It truly is amazing how this whole industry has simplified the tools that are needed. With all of the technology innovations, ask yourself how the process can be streamlined and simplified. You can do that once you are clear on your brand statement. The next step is to just be you. “Be yourself in a world that is constantly trying to make you something else.” – Rae Irelan (11:54-12:08) The world is craving you. It’s dying to see more of you and your most unique raw form. That is what we want to see. We want to experience a more profound connection. We are not going to be able to experience a deeper connection if everyone is following and trying to be like the neighbor next door or the girl on Instagram, right? Be yourself so that you can utilize your brand as a way to share who you are. And to do that, you need to get to know yourself more deeply and intimately. It might be a terrifying step, which is allowing yourself to look in the mirror and see what’s honestly there. What are you continually trying to fix and adjust? What are you judging? We all have it. It’s part of our beautiful human form. While creating your brand, you get to put your judgments and fears all to the side and expose yourself. Put yourself out in the world and share yourself. Share all of the magic that you hold. Share all that brilliant intellect. Share all your stories, all your lessons, and all of the skills that you’ve developed.   It’s an incredible process. I commend anyone curious about this journey of creating a personal brand because you are not alone in this. As you take a stand to accept and love every part of you, that is taking a stand for others to do the same. It’s a big mission. You’ve got a big task on your hands, and I am so excited to see it unfold. How to Get Involved If you are struggling to develop your own personal brand and you want to start attracting more clients who can’t wait to work with you, SUBSCRIBE to my Youtube channel for actionable content released every Tuesday. https://bit.ly/2MKDvy8   Learn more about your ad choices. Visit megaphone.fm/adchoices