EP60 | Alex Atkins (CXL Institute) Why CXL’s Head of Growth focuses on retention to drive growth

Today on the show we have Alex Atkins, Head of Growth at CXL Institute.In this episode, we talked about the process Alex took to decide the key metrics to focus on during his early days at CXL, what motivated him to work more on churn & retention over acquisition, and how they saw an increase in customer retention within 3 months of the team's new focus.  We also discussed how the growth team at CXL is built, their efforts to put out the fire Covid19 is causing their business, and how they managed to persuade 37% of their customers at risk not to churn.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.