EP61 | 如何運用數據分析達到精準行銷？探討分群分眾的重要性！

from 電商原來是醬 · host 林克威 & Yifang

🗣來賓：博智雲端創辦人高偉鈞博士介紹 OmniSegment 這項產品第一方及第三方數據是什麼？如何運用系統判斷 ROAS？電商有什麼方法可以降低行銷成本？如何統整數據或做規則化的梳理？怎麼建議電商業者要做好數據管理？ OmniSegment：https://omnisegment.com/ 博智雲端 OmniBPM：https://omnibpm.com/ 📌更了解林克威專欄｜https://cnews.com.tw/author/cnews132/ IG｜https://www.instagram.com/ecpro.tw FB｜https://www.facebook.com/ecpro.tw Produced By Yifang & 林克威 Powered by Firstory Hosting

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EP61 | 如何運用數據分析達到精準行銷？探討分群分眾的重要性！

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