EP62: The Rule of 7 – Presenting What Actually Matters

Customers don’t buy specs. They buy feelings.   In this week’s AutoKnerd episode, Andrew Sardone reveals why flooding your walkaround with 20 features kills connection — and how limiting your presentation to 5–7 emotionally relevant moments boosts trust, memory, and sales.   You’ll learn: • Why 95% of decisions are made emotionally (Harvard Business Review) • The psychology of working memory and the 7±2 rule • How to structure your walkaround for impact — not overload   🎯 Get your free companion tool: AutoKnerd Tool 062 – The Rule of 7 Walkaround Planner → https://www.autoknerd.com/tools   💌 Join the AutoKnerd newsletter for weekly tools, insights, and coaching resources. www.AutoKnerd.com Every Thursday: one new episode, one new skill, one new reason to love the car business again.