EP626: Marc Von Musser - How To Use Podcasts To Win Like Trump, Not Old Media and Ads To Lose Like Kamala

"The magic isn't just being on a podcast—it's knowing your message, who to say it to, and what not to say." Let's welcome back Marc Von Musser as him and Nicky tackle a hot-button topic every business owner and thought leader needs to hear: the seismic shift from old-school media to the explosive power of new media. If you've ever wondered why massive ad budgets and traditional media coverage don't guarantee success—or how to win the game of influence without breaking the bank—this conversation is for you. What You'll Learn: • The New Media Advantage: Why podcasts are dominating attention spans and how Donald Trump leveraged them to crush a $1 billion spending disadvantage in the recent election. • Old Media is Dying: Six corporations control the narrative—but the audience is tuning them out. Learn why trust in traditional media is at an all-time low. • Case Study: Trump vs. Kamala Harris: A deep dive into how Trump's strategic podcast appearances reached millions of hungry listeners while Kamala's outdated strategy fell flat. • The Business Parallel: Why traditional ad spend is becoming a black hole—and how long-form, unscripted conversations on podcasts deliver real ROI. • How to Win on Podcasts: • The keys to picking the right shows. • Crafting an authentic message that resonates. • The art of the non-salesy sales pitch. Podcasting is the platform to reach highly educated, affluent, and motivated audiences. Traditional media? A money pit. Podcasts? A golden opportunity for authentic connection, trust-building, and influence. Special Opportunity: Get Booked and Get Paid Workshop Ready to supercharge your business with podcasting? Don't waste time on ineffective agencies or trial-and-error guesswork. Join Nicky and Marc's two-day intensive workshop, Get Booked and Get Paid, happening December 27-28. • The insider secrets to landing 720 podcasts per month. • Crafting your message to convert listeners into clients. • Proven strategies to add six to seven figures to your business—all without spending a dime on ads. • Investment: $2,000 (a fraction of agency costs). Sign up here – Seats are limited! This episode isn't just about politics or media—it's about how you can harness the power of podcasting to grow your influence, income, and impact. Listen now to uncover the strategies top thought leaders are using to dominate in a changing world. 🔗 Follow Nicky on social media for updates and actionable tips. Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.