EP63: Is Your Food the New Tobacco? The UPF Addiction

Can’t stop after just one chip? It’s not a lack of willpower; it’s industrial engineering. New research reveals how "Big Food" uses tobacco-industry tactics to hijack your brain's reward system, making ultra-processed foods (UPFs) as addictive as cigarettes. References Gearhardt, A. N., Brownell, K. D., & Brandt, A. M. (2026). From tobacco to ultraprocessed food: How industry engineering fuels the epidemic of preventable disease. The Milbank Quarterly, 00(0), 1-40. https://doi.org/10.1111/1468-0009.70066 -- Hosting provided by SoundOn