EP63: Sacha Greif – how things get popular

Sacha Greif joined me again for a chat on how he marketed Discover Meteor, and why certain blog posts get popular.Notable quotes“I’ve always believed that people really respond to quality content.” – Sacha Greif“You can tell when someone has written something with no research; getting quality data, screenshots, and diagrams really helps.” – Sacha Greif“There’s a direct relationship between the amount of time I put into a blog post, and how popular it is” – Sacha Greif“People respond to books: they don’t want to have to look through 20 blog posts.” – Sacha Greif“I did something I shouldn’t have done – and I put all my eggs in one basket.” – Sacha Greif“My first book is really short: it’s like 40 pages. I didn’t spend 6 months in a cave building it.” – Sacha GreifShow notesSacha Greif’s websiteSacha Greif on TwitterDiscover MeteorNote from JustinThis interview is a smaller segment of a full-interview with Sacha, available in Build Your Own Audience. It’s available here:  justinjackson.ca/audiencecourse. You can also sign up to my  mailing list.Want to help the show? If you could go to  iTunes leave a nice review that would be superb. Also: if you’re listening on  Stitcher, please leave a review on there!Cheers, Justin Jackson @mijustinPS: By the way, I’m working on something new called Product People Club. Go to  productpeople.club, and sign up for the waiting list. Screenshots are up now!Music:  Land of the Lost and  Can’t Stop the Rush by Striker, visit them at  striker-metal.com 🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast!