EP63: The Importance of Messaging and Niche

In this episode, Bev and Holly discuss: Holly's backstory to coaching, tips around niche and messaging, sell the solution not coaching. Key Takeaways and actionable tips: Making sure your energy is good when communicating your work to others. Clarify how your work is adding value to others. Make sure you are speaking to your Ideal Client. ABOUT HOLLY Holly MacCue is an experienced Sales and Messaging Coach who helps entrepreneurs to be seen as a no-brainer to their ideal clients so they can create effortless sales without paid ads. Her signature approach shows clients how to attract their ideal customers through powerhouse positioning, unique messaging, and mastering the art and science of magnetic sales skills. Holly has a decade of experience working as a marketing strategist for global brands at Corporations like Unilever and P&G where she led the strategy for a $200 million dollar portfolio. She has helped hundreds of entrepreneurs to be seen as a go-to in their niche, so they can create Results such as +50% business growth during Covid, and increasing their sales 15x in just 12 weeks with a brand new program. Her success strategies have been featured in Forbes, Thrive Global, Real Simple, Marie Claire and more. She lives in Australia, where she runs her multisix figure business in just 3 days per week "one- handed" around her two young daughters. Connect with Holly Magnetic Selling - https://bevsartain.krtra.com/t/2XqoDTVlIklF Website - http://www.hollymaccue.com/ FB Group - https://www.facebook.com/groups/empoweredentrepreneursconnect ABOUT BEVERLY Beverly Sartain is the President of the Holistic Coach Training Institute, where she trains aspiring coaches on coaching skills and business set-up. The Holistic Coach Certification Program is an ICF ACSTH accredited program that focuses on a holistic approach to coaching. We see Clients as whole, complete and resourceful to create creative solutions to their challenges and issues. During her ten-year career in nonprofits, she managed and developed domestic violence and co-occurring residential programs. Beverly is a Certified Alcohol and Drug Counselor. She has her PCC (Professional Certified Coach) from the ICF. Beverly enjoys helping professionals empower themselves around their skill set and online coaching business. She can be contacted at [email protected].  Connect with Beverly Request to join no cost FB group: https://www.facebook.com/groups/holisticcoachnetwork Website: https://holisticcoachtraininginstitute.com/ LinkedIn: https://www.linkedin.com/in/bevsartain/ Please share this podcast with someone you know who could benefit from it! Please know that I am an affiliate of Holly's so I may receive compensation should you purchase from Holly.