EP64: A Retailer’s Lifelong Journey to Wellness with Muriel Gonzalez, the Vitamin Shoppe

In this episode, Wendy Liebmann talks to Muriel Gonzalez, President, The Vitamin Shoppe about how the pandemic brought her out of retirement to lead the transformation of street corner vitamin shop into a model of 21st century wellness.They discuss:The keys to transforming a store for fitness jocks into one for anyone on a wellness journeyHow to manage fast-emerging categories and products in the health and wellness space, from hydration to sports fitness, from menopause to immunityWorking with young entrepreneurs and the power of influencers and social mediaThe importance of the “health enthusiasts” staff in helping shoppers make sense of all the news -- and noise.Creating value in the heavily discounted vitamin categoryHow to create a reason for quick trips and longer-term loyaltySend us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!