EP66 | Rob Sampson | Shields, Shandies and Sausage Rolls | Local Heroes Podcast

This week on the Local Heroes podcast, Chris and Dan sit with Rob Sampson, the man behind "Gan for bait, like?" One of the North East's most-followed food voices, the conversation that wanders from Capri Sun smuggling tactics and a wonky table nicknamed Gordon, all the way to foie gras at the old Cafe 21. Rob talks us through how a lockdown creative itch, fed by Anthony Bourdain, years of writing band reviews for Narc magazine, and a hunch that nobody was telling Newcastle's food stories properly, turned into an Instagram blog, then a YouTube channel, then a 170,000-view Pickle and Peach video that changed everything. We get into the ethics of food reviewing: why he won't slag off struggling small businesses, how one sentence can undo five years of a chef's work, and why a hyped London restaurant left him cold while somewhere like St Vincent would walk a Michelin star if you picked it up and dropped it in Soho. Then it gets personal. Dropping out of two universities, running the Mill Tavern in Hebburn at 23, the panic-attack night the dodgy football boxes blew up mid-match, and the boss who laughed at him for it. And here's where it gets uncanny, Rob and Chris realise they've basically lived parallel lives. Same hospital, same year, same South Shields college, same tutors (shout out Keith and Ben), same media studies and sociology dropout arc, same brutal Thursday-night crawl from Oscars to Venue, same Smirnoff Mules, same bouncers who'd dent their own car bonnet on your head to teach you a lesson. Two lads who somehow never crossed paths but absolutely should have. We close with the important stuff: chip butties (double salt, no ketchup), the perfect cheese savoury (half mayo, half salad cream - non-negotiable), the pop man, chalk ices, Bass Shandy at the kids' disco, and a forensic breakdown of the ideal Greg's order. Sausage roll first, obviously. A proper Local Heroes one. Funny, honest, and very North East.