Ep66 Stu Heinecke - Create an Unfair Advantage in Your Business with Radical Weed-like Collaborations

Today on the show, Strategy + Action = The Unfair Advantage of Weed-like Collaboration In this episode, we sit down with Stu Heinecke and have an absolute blast discussing his latest book, "How to Grow Your Business Like a Weed."  Stu is a Wall Street Journal cartoonist, the amazing author of "Get the Meeting" and "How to Get a Meeting with Anyone," and an incredible guy that I had the good fortune to meet on LinkedIn. We dig into the concept of radical collaboration and the importance of having something meaningful and unique to collaborate around.  Stu shares his insights on how to grow your business like a weed and the anchor point that people can grab onto, making collaboration easy.   We talk about having a unique selling proposition and taking it several steps beyond to become a "category of one" in your business.  By doing so, potential collaborators will reach out to you because it's just so obvious once it's out there, and they have something to grab onto.  This is a powerful tool for you to use in your own business.  So, join us for this fascinating conversation, and let's jump in!