EPISODE · Dec 21, 2023 · 32 MIN
EP67: Reinventing Luxury Beauty Retail on the Corner with Maly Bernstein, Bluemercury
from Future Shop Podcast with WSL · host WSL
In this episode, Wendy Liebmann talks to Maly Bernstein, CEO, Bluemercury, the luxury specialty beauty retailer, about her vision for the future of beauty retail and how her strategy is coming to life neighborhood by neighborhood.They discuss:What makes Bluemercury shoppers unique The focus on personalized skincare – both products and services The importance of new categories and private brands The new store format, with its “modern residential” focus, in-store service bars, master classes and other events that are driving shopper engagement and loyaltyHow wellness is delivered through unique products, partnerships services, and human experiencesThe role technology and AI will play in the future to enhance service and customer experienceSend us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!
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In this episode, Wendy Liebmann talks to Maly Bernstein, CEO, Bluemercury, the luxury specialty beauty retailer, about her vision for the future of beauty retail and how her strategy is coming to life neighborhood by neighborhood. They discuss: What makes Bluemercury shoppers unique The focus on personalized skincare – both products and services The importance of new categories and private brands The new store format, with its “modern residential” focus, in-store service bars, ...
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EP67: Reinventing Luxury Beauty Retail on the Corner with Maly Bernstein, Bluemercury
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