EPISODE · Apr 24, 2026 · 37 MIN
Ep698 - Eric Jorgenson, CEO & Writer ‘The Book of Elon’
from Creative Principles · host Creative Principles Podcast
Eric is the CEO of Scribe Media, the largest Professional Publisher. He is also the author of THE ALMANACK OF NAVAL RAVIKANT, THE ANTHOLOGY OF BALAJI, and THE BOOK OF ELON, a curated collection of Elon Musk’s most useful ideas drawn directly from his tweets, interviews, and public conversations. Together, his books have reached over 1 million readers and helped shape the thinking of entrepreneurs and builders around the world. In this interview, we talk about the "north star" exercise —a framework used by Scribe—, the changing public perception of Elon Musk, the "Musk method" of problem-solving, and much more. You can subscribe to the 1% better newsletter here: https://b-e-t-t-e-r.com/subscribe Want more? Steal my first book, INK BY THE BARREL - SECRETS FROM PROLIFIC WRITERS, right now for free. Simply head over to www.brockswinson.com to get your free digital download and audiobook. If you find value in the book, please share it with a friend, as we’re giving away 100,000 copies this year. It’s based on over 400 interviews here at Creative Principles. Enjoy! If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It only takes about 60 seconds, and it really helps convince some of the hard-to-get guests to sit down and have a chat (simply scroll to the bottom of your iTunes Podcast app and click “Write Review"). Enjoy the show!
What this episode covers
Eric is the CEO of Scribe Media, the largest Professional Publisher. He is also the author of THE ALMANACK OF NAVAL RAVIKANT, THE ANTHOLOGY OF BALAJI, and THE BOOK OF ELON, a curated collection of Elon Musk’s most useful ideas drawn directly from his tweets, interviews, and public conversations. Together, his books have reached over 1 million readers and helped shape the thinking of entrepreneurs and builders around the world. In this interview, we talk about the "north star" exercise —a framework used by Scribe—, the changing public perception of Elon Musk, the "Musk method" of problem-solving, and much more. You can subscribe to the 1% better newsletter here: https://b-e-t-t-e-r.com/subscribe Want more? Steal my first book, INK BY THE BARREL - SECRETS FROM PROLIFIC WRITERS, right now for free. Simply head over to www.brockswinson.com to get your free digital download and audiobook. If you find value in the book, please share it with a friend, as we’re giving away 100,000 copies this year. It’s based on over 400 interviews here at Creative Principles. Enjoy! If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It only takes about 60 seconds, and it really helps convince some of the hard-to-get guests to sit down and have a chat (simply scroll to the bottom of your iTunes Podcast app and click “Write Review"). Enjoy the show!
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Ep698 - Eric Jorgenson, CEO & Writer ‘The Book of Elon’
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