EP71【北風裡的太陽】為什麼文宣品上面滿滿的文字

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今天來聊聊資訊的取捨擯除美感與能力的原因，很大的可能，是因為承辦的人沒有權限或原則去決定，什麼可以放、什麼不能放。在目標不明確的狀況下，最安全的方式，就是什麼都放上去，避免遺漏跟錯誤。目標不明確有兩種狀況：一種，是還沒有決策，另一種，是沒有被告知。舉個例子來說，如果目標是引發行動，希望大家在某一天去參加活動，那麼吸引人的畫面、日期，必須非常清楚。如果這份文字的目的是喚起意識…… -- Hosting provided by SoundOn

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EP71【北風裡的太陽】為什麼文宣品上面滿滿的文字

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