EP71: Creating Happy Retail – One CPG Category at a Time, with Craig Dubitsky, Happy™

In this episode, Wendy Liebmann talks to Craig Dubitsky, founder of Happy™ products, about his recent launch of Happy™ Coffee, his partnership with Robert Downey Jr., and how philanthropy is embedded in reinventing the category at retail. They discuss:What it takes to be a serial entrepreneur (a clue: it’s being obsessed with people)How to disrupt massive, CPG categories, including home care, lip care, oral care and now coffeeBuilding a unique business model based on bringing happiness to everyday categories at affordable pricesFinding the right retailers who understand and can articulate the emotional opportunity on the shelfHow to embed philanthropy into a brand to make a real difference to people’s mental health and wellbeingThe importance of design in creating something people want and use everyday Forgetting the usual business buzzwords and focusing on – and articulating – what people want and need to be happySend us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!