EP72. We must get to Net Zero in Beauty

Welcome to Green Beauty Opinions. In this five-minute short, Formula Botanica CEO Lorraine Dallmeier reflects on the key takeouts of the last episode with Austin Whitman, CEO and founder of Climate Neutral; a non-profit actively assisting beauty brands to become certified to its carbon neutral standards. Sustainability will define the next decade in beauty and beyond. With indie beauty brands coming under intense pressure to demonstrate their sustainability credentials, and facing a bewildering number of new certification options, Lorraine queries how they can decide which schemes to embrace. And how does a brand measure its carbon footprint and in a way that is open to public scrutiny?  Lorraine prompts us as beauty consumers to be a 'sustainability task force', pressing for change in the industry, but also reflecting on what we really need to use and buy.  Listen in for a thought-provoking five minutes that challenges us to be the voice of change and integrity, making the beauty industry better and more sustainable.