EP73: Retail Loyalty Programs: What Shoppers Want Now, with Mara Sipzener, CVS Pharmacy

In this episode, Wendy Liebmann, WSL’s CEO and Chief Shopper talks to Mara Sipzener, General Manager of Loyalty at CVS Pharmacy about what’s driving all the recent activity and upgrades to retail loyalty programs.  They discuss:What shoppers expect to be loyal todayWhy CVS, Walmart, Target Bath & Body Works, and others have upgraded their programs recentlyHow loyalty programs need to focus on not only delivering affordability (discounts) but also convenience and personalizationHow the new shopper journey (and all the many touchpoints) needs to be part of a meaningful programBest-in-class loyalty programs (a hint: REI is one)Send us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!