EP74: How SUVs Fund the EV Future

Let me ask you something.   If the future is electric… why does every new vehicle rolling into dealerships look tougher, bigger, and more ready for adventure than ever?   That contradiction isn’t an accident.   In this episode, I walk through the strange reality of today’s auto industry — where rugged SUVs and overlanding rigs are actually helping fund the electric future everyone keeps talking about.   We’ll talk about:   Why big SUVs make the kind of money EVs still can’t How the overlanding trend is more about possibility than actual off-roading Why manufacturers finally stopped letting the aftermarket take all the profit How modern safety tech makes these bigger vehicles work for real families And why driver-assist systems are less about self-driving and more about trust and fatigue     This isn’t a tech lecture or an auto show recap. It’s a look at how the industry is really surviving the transition — and why the road to electrification looks a lot more rugged than you might expect.   It’s a strange time to be a car buyer. And a fascinating time to connect the dots.   Thanks for listening.