EP74 Susana CEO and Founder A Sip of Authenticity: The Mezcal Journey

A captivating journey through the world of mezcal with Susana, founder of Mezcal Arena, reveals how this traditional spirit is gaining momentum among enthusiasts. Through Susana’s personal stories and insights, we learn about mezcal's production, cultural significance, and the challenges faced in bringing an artisanal spirit to market. • Introduction of the podcast and Susana's background • Discussion about the rise of mezcal and its unique qualities • Insights into the painstaking traditional production process • Community involvement and sustainability in mezcal production • Challenges faced from regulations and market entry • Trailblazer tips for aspiring entrepreneurs Chapters 00:00 Intro 01:25 The Journey into Mezcal 10:39 The Artisanal Process of Mezcal Production 16:28 Women in Mezcal: Roles and Contributions 17:18 Challenges in Bringing Mezcal to Market 23:36 Navigating Challenges in Business 25:57 The Rise of Artisanal Spirits 28:36 Sustainability and Conscious Consumerism 30:18 Engaging Consumers Through Experience 32:34 Personal Growth and Leadership Lessons 34:36 Connecting with the Next Generation 36:56 Innovating for a Younger Audience 40:01 Trailblazer Tips for Entrepreneurs 44:42 Outro Follow Susanna Shop http://www.mezcalreina.com/ Instagram @sfranyutti @mezcalreina Linkedin https://www.linkedin.com/in/susana-franyutti Watch https://youtu.be/CoL3l9IdVEs Send us Comments & Feedback Listen : to the audio version Apple Spotify .Amazon Music Google Podcasts Watch and subscribe to my YouTube Channel https://www.youtube.com/@Thetrailblazersexperience Follow Instagram : https://www.instagram.com/thetrailblazersexperience/