EP74 Susana CEO and Founder A Sip of Authenticity: The Mezcal Journey

A captivating journey through the world of mezcal with Susana, founder of Mezcal Arena, reveals how this traditional spirit is gaining momentum among enthusiasts. Through Susana’s personal stories and insights, we learn about mezcal's production, cultural significance, and the challenges faced in bringing an artisanal spirit to market.• Introduction of the podcast and Susana's background • Discussion about the rise of mezcal and its unique qualities • Insights into the painstaking traditional production process • Community involvement and sustainability in mezcal production • Challenges faced from regulations and market entry • Trailblazer tips for aspiring entrepreneurs  Chapters00:00 Intro01:25 The Journey into Mezcal10:39 The Artisanal Process of Mezcal Production16:28 Women in Mezcal: Roles and Contributions17:18 Challenges in Bringing Mezcal to Market23:36 Navigating Challenges in Business25:57 The Rise of Artisanal Spirits28:36 Sustainability and Conscious Consumerism30:18 Engaging Consumers Through Experience32:34 Personal Growth and Leadership Lessons34:36 Connecting with the Next Generation36:56 Innovating for a Younger Audience40:01 Trailblazer Tips for Entrepreneurs44:42 OutroFollow SusannaShop http://www.mezcalreina.com/ Instagram  @sfranyutti  @mezcalreinaLinkedin   https://www.linkedin.com/in/susana-franyuttiWatch https://youtu.be/CoL3l9IdVEs Send us Comments & FeedbackListen :  to the audio version  Apple  Spotify .Amazon Music  Google Podcasts Watch  and subscribe to my YouTube Channel   https://www.youtube.com/@ThetrailblazersexperienceFollow    Instagram : https://www.instagram.com/thetrailblazersexperience/