EP76: How to Build a Joyful Gen Z Beauty Retail Experience. With Claudia Lloreda, Blush-Bar

In this episode, Wendy Liebmann talks to Claudia Lloreda, founder and general manager of Blush-Bar, the Latin American beauty specialty retailer about creating a unique beauty experience for Gen Z shoppers. They discuss:How to create a unique beauty retail experience for Gen Z, by challenging the established orderWhy sustaining a clear shopper-led vision – and passion – is so critical to successThe importance of creating an experience that reflects the values and needs of younger shoppers (e.g., sustainability, mental health)The importance of the in-store beauty advisor and service for younger shoppersThe role of social media and ecommerce in building Blush-BarHow to adapt the product focus to different LatAm beauty culturesLearnings for Hispanic beauty shoppers in the US, andThe power of pink bunniesSend us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!