EP77: Caregiving – The Next Big Retail Opportunity with AARP

In this episode, Wendy Liebmann talks to Reema Jweied-Guegel, Director, AARP Enterprise Strategy Group about the growing population of caregivers, who they are, the challenges they face, and how retailers and brands can support them.They discuss:WSL’s latest How America Shops® research which indicates that 6/10 Americans take care of someone’s health other than their own, That a growing number of caregivers are Gen Z and younger Millennials.What the caregivers’ lives of perpetual juggling are like.What caregivers need to make their lives easier, less stressful, more affordable; from expert advice to convenience to value, and the role technology can play.That caregivers also need to take care of themselves, and the opportunity to provide empathy, and support.The role retail, brands and organizations like AARP can do to support the caregiver of the future.  It’s a growing commercial opportunity.Send us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!