Ep8 - ACTAsia - Pei Su - Bold AND Courageous

From losing both parents as a teenager and growing up in poverty in Taiwan, to founding a charity driving systemic change across Asia - Pei Su’s journey is nothing short of remarkable.She’s a pioneer in animal welfare, a trailblazer in charity leadership AND a published author - her memoir is a must-read (here’s a link to get a copy).As CEO of ACTAsia, Pei is leading efforts to shift attitudes around animal welfare through education and advocacy. In the latest episode of Leading Lights, she joins Abi Mellor for an inspiring and deeply personal conversation.They discuss: 🔹 Why cultural attitudes to animals vary so widely🔹 Some of the shocking sites she’s seen (trigger warning) and how she’s put a stop to them🔹 Her journey from her hand-to-mouth childhood in Taiwan to leadership🔹 How she now sees her breast cancer diagnosis as a positive🔹 Why Pei believes re-education is the key to lasting changePei’s story is a powerful reminder of what’s possible with vision, resilience - and a refusal to give up.About ACTASIAACTAsia works to drive long term, sustainable change for animals, people and the environment through a range of education programmes for children, consumers and professionals. The award-winning programmes, recognised by the UN, drive positive and sustainable long-term change in Asian societies, helping people to understand and appreciate the importance of the interdependence of animals, people and the environment. Education helps to increase awareness and understanding of animal sentience and interconnectivity of all living things - something which can be lacking in parts of Asian society owing to a complex range of historical, political and socio-economic factors. To find out more visit www.actasia.orgOr on social platforms:X: @Tweet_ACTAsiaFB: ACTAsiaEducationInstagram: @actasiaIf you enjoyed this conversation, please subscribe so you don’t miss the next one! We’d love you to rate, review Leading Lights - this helps others to find the podcast.And, if you’re a Head of Brand, Marketing or Creative within a charity, why not join us at the MOREVER Meetup to share ideas and insights with women in similar roles from other charities.MOREVER is an independent creative agency for charities and changemakers. To find out more about us and check out some of our work visit www.morever.co.uk