EP80: Thinking Beyond Demographic Stereotypes to Drive Retail Volume with Debbie Kelly

In this episode, Wendy Liebmann talks to Debbie Kelly, WSL’s director of insights, about the latest How America Shops® research that reveals how often unrecognized populations shifts can drive traffic and volume growth.They discuss:How marketers need to look beyond traditional demographic stereotypes for growth in the future.Why single-person and multi-generational households provide some of the biggest traffic and volume opportunities now -- and will in the future.How weekly shopping trips and locations are quickly being transformed.  Walmart is leading the way.The implications for everything from product size and packaging, to the places that people now shop offline and online – and will. Send us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!