EP808: Norm Gordon - Out Of The Norm

"People have no idea how capable they are. They might think they're good — they might even be right that they're great — but they really have no idea what they're capable of until they start to realize it." Norm Gordon built a portfolio of over 1,000 apartment units in Canada. But the most interesting thing about his story isn't the scale — it's the method. He didn't grind his way there. He planted his way there. The son of two Holocaust survivors who arrived in Canada with nothing, Norm grew up watching his father turn ingenuity and a handshake into a real estate foothold. He filed the lesson away and spent the next several decades applying one core principle with increasing precision: find the highest-ROI use of whatever capital you have, deploy it, and iterate. A Sunday drive turns into $80,000 in distressed computer paper. A $25,000 stake in a 36-unit apartment building becomes $400,000 in 30 months. A year with a behavioral psychologist produces not a strategy, but presence — and six months later, his first million. Norm tells these stories not as a how-to but as a way of stoking your own thinking. His book, Out of the Norm, works the same way — it doesn't hand you a formula. It shows you what's possible when someone keeps asking: what's the highest use of what I already have? This is one of those conversations that rewards a second listen. Norm is sharp, specific, and genuinely funny — and the ideas compound the more you sit with them. Learn more & connect: LinkedIn: https://www.linkedin.com/in/norm-gordon-1b743014/ Montcom Group: http://montcom.com Out of the Norm by Norm Gordon — search the title on https://www.amazon.ca Resources mentioned: The Power of Now by Eckhart Tolle — https://www.eckharttolle.com Think and Grow Rich by Napoleon Hill — https://www.naphill.org Entrepreneur Magazine — https://www.entrepreneur.com Financial Freedom Report — historical publication, no active URL Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.