EP81: How Teaching the Game of Business Built an Empire

From delivery truck driver at 18 to CEO of an $80M company - Jeff Ostenso shares how he transformed his father's printing business into a modern marketing powerhouse. After 38 years and 16 acquisitions, he reveals the unconventional leadership approach that helped him retain employees and acquire company owners. Learn how sharing P&Ls with every employee and treating the CEO title as secondary to teamwork created a culture of growth and innovation that turned a $700K printing shop into a digital marketing leader. Jeff Ostenso, CEO of Ironmark, is a second-generation leader who has spent the last three decades transforming the company from a local print shop into a national marketing and communications powerhouse. Jeff's vision centers on simplifying the complex intersection of digital and physical marketing for businesses. His strategic acquisitions and commitment to attracting top talent have fueled Ironmark's impressive growth, culminating in a company that not only delivers results but champions its employees as its greatest asset. Under Jeff's leadership, Ironmark has become a trusted partner for businesses seeking to navigate the ever-evolving marketing landscape.  JEFF OSTENSO: https://www.linkedin.com/in/jeff-ostenso/ ABOUT IRONMARK: In today's complex marketing landscape, businesses struggle to manage multiple channels and partners effectively. Ironmark simplifies the marketing supply chain by integrating end-to-end marketing services, bridging the gap between digital and physical marketing channels. They offer integrated solutions to help clients grow through predictive analytics, direct mail, digital marketing, asset management, print production, creative design, branded merchandise, and large format printing, serving diverse sectors like healthcare, restaurant, retail, and finance. Their SOC 2 Type II compliant processes ensure data security, while their advanced technology integrates services seamlessly. As a nationwide, one-stop shop for integrated communications, Ironmark streamlines marketing efforts, drives consistent messaging, and maximizes ROI across all channels. To explore the possibilities, visit ironmarkusa.com