EP82: Gen A – White Space Opportunity or Not…(Yet)? with Candace Corlett

In this episode, Wendy Liebmann talks to WSL’s president, Candace Corlett about the emerging Gen A population, and other opportunistic shopper segments that can drive much needed retail growth in the near future.  They discuss: The size of the Gen A cohort.  What makes them unique.Whether Gen A is ready for prime-time shopping or merely influencers.  At least for now.Why the 50+ population is the bigger opportunity today – and ripe to drive retail growth.   Immediate opportunities to support Caregivers – younger and older shoppers stressed by their new everyday roles – and drive traffic and sales growthImplications for brand and retail trust and loyalty, reflected in the current fractious political and social environment Send us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!