EP83: If Everyone Likes Your Brand, You’re Doing It Wrong with Vanessa Larry Mitchell

If everyone likes your personal brand, there’s a good chance no one remembers it.In this episode of the Meaningful Marketing Podcast, Fractional Marketing Strategist Chantal Gerardy sits down with internationally touring comedian Vanessa Larry Mitchell, creator of the boldly named Teardrops on My Dildo.Vanessa has built a successful comedy career by saying the things other people wouldn’t, sharing stories she once thought she should hide and accepting that she won’t be everyone’s cup of tea.And that is exactly why her brand works.Together, Vanessa and Chantal have a funny, honest and unfiltered conversation about personal branding, finding your audience, dealing with criticism and having the courage to be fully yourself in your marketing.Chantal unpacks:Why trying to appeal to everyone weakens your personal brandHow a clear message attracts the right audience and disqualifies the wrong oneWhy your personality is the part of your brand competitors can’t copyHow Vanessa uses Meta Ads, organic content, posters, free event listings and word of mouth to sell ticketsWhy event marketing needs to change depending on the location and where its audience looks for informationThe difference between building a large social media following and successfully selling a live experience  When doing your own marketing supports your creativity, and when holding onto everything starts limiting it.This episode is for founders and personal brands who keep watering themselves down because they’re worried about being judged, misunderstood or seen as “too much.”Your marketing doesn’t need to make everyone comfortable.It needs to make the right people stop, pay attention and remember you.Connect with Vanessa Larry Mitchell:Website: https://vanessalarrymitchell.comFacebook: Vanessa Larry MitchellInstagram: @larrylaughsloud If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:    📥 Download your FREE Marketing Guide  👉 https://chantalgerardy.com.au/free-downloads/  🎧 Listen to more episodes  👉 http://themeaningfulmarketingpodcast.com/