EP84: Dr. Ivan Misner - How Building Relationships Will Generate Referrals & Sales

Networking. It is important in sales, whether you are selling your products, services or yourself as a potential partner. But the key focus of networking is to start viewing your relationships with key clients and contacts as a partnership and cultivate it as such. You have to stop the sales pitch and start a conversation. As for our guest, Dr. Ivan Misner, the founder and chairman of the business networking organization, BNI, he found a way to add value to his client relationships which helped him generate countless referrals and increased sales over time. During this interview, you'll discover... What is the VCP process and how it works The importance of finding the right peers with the same goals as you Why networking matters more than you think To find out more about Dr. Misner, visit https://www.thethoughtleaderrevolution.com/.