EP85: Michael Bungay Stanier - Making Sacrifices For Business Success

It is rare that a person understands exactly how much they will have to forfeit while growing their business. Michael Bungay Stanier, founder and senior partner of Box of Crayons, a training company that gives busy managers the practical tools to coach in 10 minutes or less, has some sacrifices and challenges that he faced himself. After he was rejected by a fancy New York publisher, he decided to self-publish his book and it tripled the number of sales inquiries for his training company. As a result, his revenue went up 82 percent. He also took off a program that he loved from his website called, Presentation Genius, which generated $300,000 in revenue just to focus on his own brand, which is to create content around coaching skills for managers. During this interview, you'll learn... How persistence will help you in building your profile The importance of focusing on what it is you really have to offer and validate it Why your strategy should be like "bullets and cannonballs" To find out more about Michael, visit https://www.thethoughtleaderrevolution.com/.