EP88 Health Tech and the Evolving Public Health Domain with Vivienne La

Vivienne La is a GPH alumna, graduating with a concentration in Policy & Management in 2018, who serves as the Vice President of the school's inaugural alumni board. She is currently a Project Manager within the Crossix Analytics Product Strategy team at Veeva Systems in New York City. In her current position, she is responsible for overseeing Crossix's analytics platform product production and operations as well as spearheading process optimization and scalability initiatives. These products service clients with broad health initiatives from pharmaceuticals, telemedicine, and health-focused consumer goods, helping them more effectively reach target audiences and improve their marketing campaigns through real time exposure analytics and tracking patient behavior over time. Her past experience is varied, as she spent time working as a consultant helping clients build out their health benefit programs and working with consumer-health directed startups to implement their solutions across the country. In this episode we discuss her career trajectory- from working in health consulting to what she does now, working in the health-tech sector from Veeva Systems in an enlightening conversation on the intersection of health and technology as it pertains to the current public health domain. She also provides advice to students about navigating the vast public health domain post-grad and especially the health tech sector. To learn more about the NYU School of Global Public Health, and how our innovative programs are training the next generation of public health leaders, visit publichealth.nyu.edu.