EP89 | How Gino Cross Built Strada into a £20M+ Real Estate Brokerage in Dubai

On this episode of The Multipliers Club, we sit down with Gino Cross, co-founder of Strada UAE. Gino is one of the most respected operators in Dubai real estate. In just a few years, Strada has grown to nearly 100 brokers, over 150 staff, and generates more than £20 million a year in revenue. This conversation goes far beyond property. Gino shares what it was really like moving to Dubai with no safety net, no salary, and no certainty. Months without closing a deal. Over a thousand cold calls to land his first sale. Turning up every day when most people would have walked away. We talk about what actually works in high-pressure sales environments, why calm and disciplined sellers outperform loud ones, and how Strada built a culture centred around standards, fitness, and long-term performance. This episode also covers: • Selling to ultra-high-net-worth clients • Building and scaling sales teams in competitive markets • Why culture beats headcount • Discipline, structure, and decision-making at scale • The realities of building a business in Dubai If you're interested in business, sales, leadership, real estate, or what it really takes to build something in Dubai, this episode will give you genuine insight from someone who's lived it. Subscribe for weekly conversations with founders, operators, and high performers.  New episodes every week. Follow The Multipliers Club Instagram: https://www.instagram.com/themultipliersclub.podcast YouTube: https://www.youtube.com/@TheMultipliersClub Follow Gino Cross here :https://www.instagram.com/ginocross__/ Follow Strada Dubai Real Estate: https://www.instagram.com/stradauae/    Want help growing your business or personal brand with content, paid ads, or AI Contact us on Instagram: https://www.instagram.com/harvey_warrington_media and quote "TMC" for a free strategy session. Need help planning your next holiday Get a fully personalised travel experience from Jake, one of the hosts of the podcast https://www.instagram.com/thetravelentrepreneur Listen to the audio version whilst on the go on Apple Podcasts and Spotify Spotify: https://open.spotify.com/show/0tSBGI22owIUwITmDxDhvU Apple: https://podcasts.apple.com/gb/podcast/the-multipliers-club/id1680186351 Work with us or collaborate with us by direct messaging us on Instagram or emailing [email protected]