EP89: Investing in the Future of Retail – Where, Why, How with Diana Melencio

In this episode, Wendy Liebmann talks to Diana Melencio, partner at XRC Ventures, an investor in the early-stage intersection of consumer behavior and technology, and its investment approach in the health, beauty, and technology sectors.They discuss: How XRC finds opportunities (one way:  scraping the web)The touchpoints of the consumer journey that have become so critical in understanding opportunitiesThe challenges of growth when physical retail is shrinking, where stores will become showrooms, and DTC profitability is a challengeRetailers who win are those at the forefront of testing new things in growth marketing and performance marketingHow AI is a must for accelerating growth opportunitiesHow Retail Media is fast becoming the profit center for many retailerThe concern for brands in the middle and their potential race to the bottomSend us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!