EP9: Navigating the Balance of Performance and Brand Marketing

Today's guest is Brian Williamson, a digital media veteran with 20 years of experience in digital marketing and video. He is also Brand and Video Leader and Chief “Story Seller” at Google and YouTube.  Brian inspires customers to modernize their brand strategies, emphasizing a full-funnel data-driven approach.  He walks us through what that means and why it’s critical to growth-oriented businesses today.  Brian shares his journey from growing in a farm town in New York to becoming the brand marketing evangelist at Google, interacting with and impacting businesses and marketers around the world. Williamson shares his journey and passion for video and storytelling, emphasizing the need for a clear mission, vision, and values. He also stresses the importance of proactive branding investments and balancing performance marketing with brand marketing. Williamson advises CEOs to have realistic objectives and be patient for branding investments to pay off in the long term. Overall, this episode provides valuable insights into the world of branding and its impact on a company's growth. Links from this episode: Brian Williamson on LinkedIn Chief Outsiders Deborah Fell on LinkedIn