EP9 | Steli Efti (Close) - How to build a sustainable sales model that drives long term retention

from CHURN FM · host Andrew Michael

In today’s episode, I chatted to Steli Efti, the CEO & Co-founder of Close. A cloud-based CRM software optimized to help salespeople close more deals.We talked about how Close aligns their sales, success, and company around long term retention. We also touched on how to build a predictable, repeatable, and scalable sales process, how to define your ideal customer persona, the biggest mistake sales teams make, and why building up your sales teams confidence will reduce churn by aligning their pitch with the value your company delivers.I hope you enjoy the show!

What this episode covers

In today’s episode, I chatted to Steli Efti, the CEO & Co-founder of Close. A cloud-based CRM software optimized to help salespeople close more deals. We talked about how Close aligns their sales, success, and company around long term retention. We also touched on how to build a predictable, repeatable, and scalable sales process, how to define your ideal customer persona, the biggest mistake sales teams make, and why building up your sales teams confidence will reduce churn by al...

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EP9 | Steli Efti (Close) - How to build a sustainable sales model that drives long term retention

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This episode is 38 minutes long.

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This episode was published on May 15, 2019.

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