EP91: How To Grow a Specialty Retail Business in Chaotic Times with Anna Harman, Studs

In this episode, Wendy Liebmann talks to Anna Harman, CEO and co-founder of Studs, the specialty ear piercing and earring retailer, with 33+ stores and e-commerce site, founded in 2019 just in time for Covid.  They discuss:Going from corporate law to Walmart innovation lab to opening Studs.Creating a unique brand ecosystem through quality products, hospitality, and people.Learning early how to be good at dealing with emergencies to adapt a business model quickly in chaotic times. TikTok and Instagram's critical role in building awareness of the brand’s unique customer experience.Why the mall is not dead as a point of distribution (but it needs to be the right mall).The role of unique (odd?) collaborations (like food) to grow awareness.Being ego-less, listening to customers, and not being reluctant to adapt fast.Send us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!