Ep92 Becky Jolly - Outsourcing Your Social While Maintaining Your Brand Voice

One of the biggest challenges in outsourcing your social media content or your client's content is keeping your "voice" when someone else is creating it. In this information-packed episode of Strategy + Action, host Jason Croft digs deep with entrepreneur Becky Jolly on the ins and outs of outsourcing social media and content creation. Jason sets the stage by asking Becky about her journey into social media marketing and how she "found" herself as an entrepreneur after discovering a knack, passion, and talent for crafting branded content. Becky then dives into the nitty gritty of what to look for when bringing on a social media consultant, stressing the importance of finding someone who takes full ownership and has a clear onboarding process mapped out. Jason asks thoughtful questions about maintaining brand voice and personality when outsourcing, which Becky addresses by highlighting her tactics of deeply researching each client and shaping voice collaboratively. They also dig into the importance of remembering that even in the B2B (Business to Business) world that Becky does a lot of work in, it's critical for the businesses and anyone creating content for them that it's still all about Humans to Humans. The most effective B2B marketing appeals to the people within an organization rather than treating that company as just an entity. Other topics Jason and Becky explore include the value of improvisational skills in content creation, establishing formulas and structures to spark creativity, putting "anchor points" in your schedule to boost productivity, and more. Becky also outlines ideal customer profiles for her agency and directs listeners to her website to learn more. Whether you're considering outsourcing social media or simply want an inside look at how it works, don't miss this engaging back-and-forth between Jason Croft and social media expert Becky Jolly.