EP92. Formulating to change the beauty industry

In this Green Beauty Opinion short, podcast host and Formula Botanica CEO Lorraine Dallmeier challenges all indie beauty founders to make a real difference to the beauty industry. Picking up on her interview in the last episode with Formula Botanica graduate Sandra Velasquez, who built her Nopalera brand firmly rooted in her Mexican heritage, Lorraine urges the indie beauty sector to make products with both purpose and passion. Sandra is not only an inspiring founder and formulator with business acumen and drive, but also one who focused on a clear mission. She set out to change consumer preconceptions about the status of Mexican products. By celebrating and amplifying Mexican culture in her range of upscale beauty products, she succeeded in raising the bar on attitudes to other sectors of Latino-based products too, not just beauty.   Sandra is an example of how formulating for change is a powerful business driver. A clear mission for your business is a vital ingredient for indie beauty success.  Lorraine sets all potential indie beauty entrepreneurs the challenge of finding their special 'why' and to build a beauty brand with purpose. The world has no need of more beauty products unless they make a real difference, not just to consumers' lives, but also to the industry they operate in - and perhaps beyond too.  Listen in for a thought-provoking five minutes that challenges us to make the beauty industry a better and more sustainable place.