EP96: Making Carbon Reduction Measurable and Meaningful

In our conversation with Harold Green, one theme resonated particularly strongly: business evolution requires building on past experience while constantly looking forward. After nearly five decades in the paving and recycling industries, Harold has turned his attention to helping companies measure and monetize their carbon reductions. In this segment, he explains how his past work prepared him for this new mission and why translating complex climate concepts into measurable actions is critical for business leaders today. As major corporations commit to carbon neutrality by 2035-2050, Harold offers insight into the changes coming in the next three to five years that will make sustainability metrics a daily business reality.   Harold Green, CEO & Ecopreneur at Global Emissionairy A lifelong entrepreneur focused on innovative business solutions that leverage technology. Harold's journey began with Chamberlain Contractors (1974), an asphalt paving business, and evolved to founding Global Resource Recyclers (1990), which pioneered recycled aggregates and sustainable pavement materials. His current venture, Global Emissionairy, operates with a patented VERRA-approved methodology (VM0039) that captures, verifies, and sells carbon credits on voluntary markets. In the last four years, GE has expanded beyond VCUs into broader technical capabilities. Harold has also invested in Care Commons, a comprehensive health information platform that prioritizes user privacy and delivers reliable wellness content without third-party interference.