EP98. 購物節大戰:消費者疲勞效應? episode artwork

EPISODE · Jan 10, 2025 · 32 MIN

EP98. 購物節大戰:消費者疲勞效應?

from 電商放手一搏 · host 首邑電商顧問

電商放手一搏第 98 集,購物節大戰:消費者疲勞效應? 2024 年消費者行為卻出現了耐人尋味的轉變。雙 11 參與率成長 10%,雙 12、618 等購物節卻遭遇參與率大幅下滑。同時,消費者偏好逐漸集中於少數幾個購物節,月月造節的疲勞效應正在顯現。觀察這些現象從中找出 2025 電商成敗的關鍵! 本集來賓:首邑電商顧問 Peggy 🎧🎙不想錯過精彩的「電商放手一搏」節目內容 現在就手刀訂閱✅️ 我們也有▶️YouTube https://lihi.cc/CH7od 留言告訴我你對這一集的想法: https://open.firstory.me/user/cldwg7z930mfj01t47yii3icj/comments Powered by Firstory Hosting

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EP98. 購物節大戰:消費者疲勞效應?

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