EPDA and European Branding Agencies

Ποιά είναι η γνώμη σου;What do European branding and packaging design agencies struggle with most right now - and why does the market still underestimate the value of branding and design? In this English episode of Branding for Greeks, George Karayiannis welcomes Claudia Josephs, General Manager of EPDA (European Brand and Packaging Design Association), for a wide-ranging conversation on AI’s impact on creativity and fees, the growing gap in client-side branding knowledge, the post-COVID challenge of keeping agency culture alive, and the real potential of cross-border collaboration. Claudia also shares how EPDA supports its members through events, industry partnerships, sustainability guidance, and its Fair Pitch Guide.And yes—there’s a reveal at the end: the EPDA Conference is coming to Athens next autumn.