EPI 044 - The Seltzer Boom - w/ Marco Lapenna & Joe King, Co-Founders of 02V

With summer around the corner, the desire to be outside, after a long winter, curfews and lockdown cannot be questioned. With many major metropolitan cities seeing collapse in the restaurant, bar and club scene, the coming together in parks and backyards among friends and family seems to be the more dominating trend as a result. To along with this trend is the rise seltzer beverages and the Ready-To-Drink(RTD) category. On this weeks episode, we have Marco Lapenna & Joe King, the founders of a local Montreal brand called 02V, which in French stands for water of life. They are at the starting point of a real emerging trend that is truly seeing traction, being in a drink category that saw a nearly 46% growth in 2020. Give them a follow on Instagram - @o2vquc Visit 02V on their website - https://www.o2vqc.com/ (Must be 18+)