Epic Content Experience: Customer-Centric Marketing with Yaag Ganesh

In theory, everyone knows a great customer experience is beyond important. Yet, in practice, most brands come out lacking. What is fueling this massive disparity between this widely-accepted marketing philosophy and the everyday reality of salesy or misleading content?In this episode, I interview content expert Yaag Ganesh, Director of Marketing at Avoma — host of the ABM Conversations Podcast, author of eight books, and TEDx speaker. We dive deep into the power of a positive content experience and the crucial role of understanding your customers in creating it. Listen to us discuss:The role of customers in keeping blogging relevantThe inherent fault of the content funnelContent experienceState of ABM & the importance of understanding customersPodcast content, metrics, and growth strategiesCheck out these resources we mentioned:Watch Yaag’s TEDx talkRead Yaag’s piece on How to do SAAS pricing?Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.