Epic Content Marketing | Brian Piper

Brian Piper, Director of Content Strategy and Assessment at the University of Rochester  Join us as Brian Piper shares invaluable insights into content marketing and optimization. Discover the crucial steps to create successful content consistently, understand the importance of data analysis in shaping content strategies, and navigate conflicts in content optimization across diverse sectors, including higher education and marketing agencies. Learn how strategic content optimization can revolutionize your approach to engaging and converting your target audience.