EPISODE · Feb 25, 2026 · 40 MIN
Epiode 41: When Finance and Sales Align, Profit Accelerates. Tony Misura sits down with April Murray, Fractional CFO, to explore a powerful truth
from Hire Smarter™ with Tony Misura · host Tony Misura
What if your greatest profit accelerator is already inside your organization? In this episode of Hire Smarter, Tony Misura sits down with April Murray, Fractional CFO, to explore a powerful truth: When finance and sales teams truly join forces, profitability accelerates. This conversation goes beyond theory. Tony and April unpack: • Why financial acumen is the scoreboard of every business • The tension that often exists between sales and finance • The financial metrics every sales leader should understand • How CFOs can become true strategic partners, not just scorekeepers • Why the best finance leaders are measured by their operational impact April shares lessons from her background in manufacturing, Lean Six Sigma, and growing up in a family-owned restaurant that shaped her belief in voice of the customer and cross-functional collaboration. If you lead a sales team, finance function, or business unit, this episode will challenge how you think about profit, cash, margin, forecasting, and partnership. The companies that win are not the ones with the best silos. They are the ones with the best alignment. Reach out to learn more: [email protected] www.misuragroup.com
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Epiode 41: When Finance and Sales Align, Profit Accelerates. Tony Misura sits down with April Murray, Fractional CFO, to explore a powerful truth
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