EPISODE · Mar 19, 2026 · 14 MIN
Episode 001 – Just Start
from Listen LowCo · host Matt Holmes and Patrick Malone
Welcome to the very first episode of Listen LowCo. In this kickoff conversation, Matt Holmes of 221B Studios and Patrick Malone of Kickstart Local share the story behind launching the podcast, why they kept putting it off for months, and the mindset shift that finally pushed them to hit record. The theme of this episode is simple: Just Start. From business ideas and marketing strategies to video content and entrepreneurship, Matt and Patrick talk openly about perfectionism, fear of failure, analysis paralysis, and why imperfect action is almost always better than waiting for the perfect moment. They discuss: Starting a business before you feel readyWhy entrepreneurs overthink content creationVideo marketing for local businessesThe importance of consistency over perfectionBuilding trust through authentic contentHow social media and video help businesses growEducational vs entertainment contentWhy local businesses should start creating video nowEntrepreneurship, marketing, and storytellingLaunching a podcast from scratch They also introduce the mission behind Listen LowCo — spotlighting entrepreneurs, creators, and business owners throughout the South Carolina Lowcountry while helping businesses learn how better storytelling and marketing can grow their brands. Whether you’re launching a business, thinking about starting a podcast, creating content for the first time, or simply stuck waiting for the “right time,” this episode is your reminder to stop overthinking and start moving. Listen LowCo is a podcast focused on real conversations with Lowcountry business owners, entrepreneurs, and creatives sharing the wins, failures, lessons, and realities behind building something meaningful.
What this episode covers
Welcome to the very first episode of Listen LowCo. In this kickoff conversation, Matt Holmes of 221B Studios and Patrick Malone of Kickstart Local share the story behind launching the podcast, why they kept putting it off for months, and the mindset shift that finally pushed them to hit record. The theme of this episode is simple: Just Start. From business ideas and marketing strategies to video content and entrepreneurship, Matt and Patrick talk openly about perfectionism, fear of failure, analysis paralysis, and why imperfect action is almost always better than waiting for the perfect moment. They discuss: Starting a business before you feel readyWhy entrepreneurs overthink content creationVideo marketing for local businessesThe importance of consistency over perfectionBuilding trust through authentic contentHow social media and video help businesses growEducational vs entertainment contentWhy local businesses should start creating video nowEntrepreneurship, marketing, and storytellingLaunching a podcast from scratch They also introduce the mission behind Listen LowCo — spotlighting entrepreneurs, creators, and business owners throughout the South Carolina Lowcountry while helping businesses learn how better storytelling and marketing can grow their brands. Whether you’re launching a business, thinking about starting a podcast, creating content for the first time, or simply stuck waiting for the “right time,” this episode is your reminder to stop overthinking and start moving. Listen LowCo is a podcast focused on real conversations with Lowcountry business owners, entrepreneurs, and creatives sharing the wins, failures, lessons, and realities behind building something meaningful.
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Episode 001 – Just Start
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