Episode 003 - Scott Santoro - OFFSET PRINT - BROCHURE

Today's guest is Scott Santoro. He is design Principal at his studio called Worksight, adjunct professor at Pratt Institute, and author of the book "Guide to Graphic Design".  Scott and I get into offset print design and do a deep dive into a brochure project he creative directed and designed for Gilbert Paper. It led to a series of brochures based on the same theme. There was...  Honest Beauty Gilbert Paper - The first in the series with photos of the paper manufacturing.  Darkhouse Spearing - The sturgeon spearing story.  Branding the Great American West - all about the cowboys and cowgirls.  Searching for Coney Island - the nostalgia of Coney Island.  We also talk about some of the early print the really influenced him early on in his career and being an intern with George Tscherny.  Do you want to start doing print design? Check out the links below.   Print Design Academy - Where we teach designers to be experts in print.   Print Design Academy YouTube - More print talk and education.   The Quickie Podcast - Interviews with Graphic Designers.