Episode 004: Studio Success Starts with Branding: Insights from Weissman Experts

In this episode of Step Up Your Studio, we sit down with Claudia Reed (SVP of Sales) and Lorianne Hagen (Senior Sales Manager) from Weissman—one of the most trusted names in dance wear and costuming for over 65 years. Together with hosts Steve and Angie, we explore what it truly means to build a studio brand that resonates—from your logo and communication style to the customer experience and beyond. What you'll learn in this episode: How to define and refine your studio's brand identity Why customer experience is your studio's best marketing tool Tips for performing an effective brand audit Tools Weissman offers to streamline and inspire your costume selection Actionable advice for enhancing parent communication and studio loyalty