Episode 005: From Basement to Thriving Studio: Jamie Adams' Growth Journey

In this episode of Step Up Your Studio, we sit down with Jamie Adams, founder of Gotta Dance in Eagle Mountain, Utah. Jamie shares her incredible 18-year journey—starting a dance studio in her basement and growing it into a thriving, state-of-the-art facility that now serves as a cultural hub for her entire community. Whether you're just starting your studio or looking to scale, this episode offers inspiration and actionable insights on: What it takes to build and own your studio space How to stay true to your vision and values Creating retention and marketing magic through family-centered events The power of investing in your staff's growth and education Why a non-competitive studio model works—and how it's thriving Encouraging a studio culture rooted in joy, inclusion, and confidence Jamie's story is filled with honest reflections, smart strategies, and a powerful reminder: if the dream keeps calling, it's time to take the leap. 🔗 Ready to take your studio to the next level? Get access to 1,000+ videos, lesson plans, business tools, and more at DanceTeacherWeb.com — the ultimate resource for studio owners and teachers.