Episode 006: Business Recovery with Douglas Kruger

There are always silver linings. There is always hope. There are always smart ways forward, and we should never lose hope. Growth may be just around the corner. Now let’s explore the practical things you can do to keep your own profit-over-cost ratio as healthy as possible, for as long as possible.  What can small businesses do to survive the Covid-19 crisis? Business coach and author Douglas Kruger joins 'The Sandton Times Business Recovery Special Series' to provide actionable answers, from his list of 50 practical ways your business can survive – and even thrive – during this time of uncertainty, taken from his book, "Virus-Proof Your Small Business: 50 Ways to Survive the Covid-19 Crisis".   There are a remarkable number of creative things you can do to stay on the right side of this equation, provided you don’t lose your head. Do these things well and you’ll be able to keep your staff employed, continue to serve your customers, grow awareness of your brand, and even come out of this difficult period positioned for growth.    An absolutely essential listen for any small business owner in this challenging time.